bravo-logo-140px

Vanderpump Rules
Bridesmaid & Groomsman Boxes

CHALLENGE

To generate buzz for the season 5 premiere of Vanderpump Rules and increase excitement around the finale where cast members Katie and Tom Schwartz get hitched.

SOLUTION

30 celebrity fans and influencers were selected to be part of Katie and Tom’s “Bridal Party” and received personalized gifts for them to enjoy and share on social media prior to the season premiere.

Female celebrities/influencers received a “bridesmaid box” that included a split of Perrier Jouet, champagne flutes from Vanderpump’s SUR Restaurant, a custom initial pendant necklace, a tank top quoting “Friends Don’t Let Friends Vanderpump Alone”, personalized card from Katie, and custom cookies. Male celebrities/influencers received a “groomsman box” that included Macallan 15, shot glasses from Vanderpump’s SUR Restaurant, a Vanderpump t-shirt, personalized card from Bravo and custom cookies.

RESULTS

Social Metrics include:

  • 304,472,079 social impressions with #PumpRules
  • 17 Posts from celebrities/influencers
  • 610+ Likes
  • 38 Retweets
  • 7,585+ Periscope Views