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Rocky Horror Picture Show
Lip Transformation at SDCC

CHALLENGE

To promote the new Rocky Horror Picture Show 2-hour premiere on FOX at Comic-Con San Diego.

SOLUTION

CR worked with professional make-up artists to create four Rocky Horror-inspired lip designs for fans to “transform their lips”. Fans had the opportunity to take selfies with Rocky Horror branded backdrop and share socially.

RESULTS

  • Social Metrics with #RockyHorror from Twitter and Instagram
    • 15,679,326 reach
    • 39,773,272 impressions
  • 1,552 fans transformed their lips throughout the weekend
  • Victoria Justice, Christina Milian, Reeve Carney and Ryan McCartan enjoyed lip transformations before their Rocky Horror Picture Show panel