FX

Sex & Drugs & Rock & Roll
Guitar Smash at Hollywood Blvd & SDCC

CHALLENGE

Increase viewer rates for the FX show.

SOLUTION

CR constructed a 10-foot electric guitar installation that appeared to be smashed into the sidewalk at the Chinese Theater on Hollywood Blvd in Los Angeles. The guitar rocked music from the show’s soundtrack and set off smoke and strobe lights as if it had just been shattered. People posed and took photos with the guitar as brand ambassadors engaged with them and discussed the new season.

Building on the success of the presence in Los Angeles, we transported the guitar to San Diego Comic-Con to continue the awareness surrounding the second season.

RESULTS

  • 105,000+ estimated daily traffic on Hollywood Blvd
  • 130,000+ reach from Comic-Con attendees at the convention center