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TWINNING
Twin Spectacle on GMA

CHALLENGE

To promote their new identical twin reality competition show Twinning, VH1 wanted to create a ‘twin spectacle’ that would capture national media attention.

tandem-bicycle

SOLUTION

Creative Riff closed down part of Central Park, secured 500+ identical twins, and branded 175 tandem bicycles to help VH1 create the world record for the largest tandem bicycle parade of all time.
To guarantee national attention, CR secured Good Morning America to cover the event live with multiple segments covering the event.

RESULTS

  • Twinning tandem bike race was organically featured on Snap Chat and the story was picked up by 30+ news outlets with a total impression rate of 42,348,196.