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Doctor Strange
Projection on Sunset Blvd

CHALLENGE

Leverage Disney’s current media assets to create excitement around the upcoming premiere of DOCTOR STRANGE.

SOLUTION

CR created a visually engaging, socially sharable experience that brought to life the creative on the DOCTOR STRANGE billboard on Sunset Blvd. Pinpoint HD projection created the overlay effect of the spinning fiery portal on to the exact dimensions of the billboard portal with additional pulsating flashes of fire.

RESULTS

The custom projection ran for 10 days and garnered the following impressions:

  • 350,247+ estimated physical impressions
  • 549,624+ estimated social impressions (without dedicated hashtag for tracking)
    • Includes Mohamed Hadid Instagram followers and ITM YouTube views
    • Website coverage impressions not included